Side trip in Hong Kong / OFWs.
A balikbayan box (literally returnee's to one's homeland box) is a ubiquitous cardboard box containing any number of small items and sent by an overseas Filipino known as a "balikbayan". Though often shipped by freight forwarders specializing in balikbayan boxes by sea, such boxes can be brought by Filipinos returning to the Philippines by air.
These boxes might contain nearly anything that can fit and that the sender thinks the recipient would like, regardless of whether those items can be bought cheaply in the Philippines, such as non-perishable food, toiletries, household items, electronics, toys, designer clothing, or items hard to find in the Philippines.
Shipped boxes are delivered directly to the recipient, nearly always the family of the overseas Filipino.
Part of the attraction of the balikbayan box is economic. If the items were sent individually or in smaller boxes through postal services, the cost could be significant. The trade-off is a long transit time by container ships, typically taking several weeks, and the lack of a solid delivery date.
Another part of the attraction is the cultural expectation that returning travellers will bring gifts to family, friends and colleagues left behind in the Philippines. In this way, it is related to the practice of "pasalubong".
Jollibee is a phenomenal success story: what began as a two-branch ice cream parlor in 1975 offering hot meals and sandwiches became incorporated in 1978 with seven outlets to explore the possibilities of a hamburger concept. Thus was born the company that revolutionized fast food in the Philippines.
In 1984, Jollibee hit the P500 million sales mark, landing in the Top 500 Philippine Corporations. In 1987, barely 10 years in the business, Jollibee landed into the country’s Top 100 Corporations. It became the first Philippine fast food chain to break the P1 billion sales mark in 1989. In 1993, Jollibee became the first food service company to be listed in the Philippine Stock Exchange; thus broadening its capitalization and laying the groundwork for sustained expansion locally and beyond the Philippines. Now the company has more than 1,600 locations and 8 brands in 9 countries. After buying out partner in Shanghai fast-food chain Yonghe King and acquiring Chinese restaurant chain Hongzhuangyuan in 2007, it is set for further expansion in China after successfully borrowing $100 million in 2008.
Acording to Forbes Magazine its owners Tony Tan Caktiong & family are in the top 5 of the riches people in the Philippines with a networth of $690 million.